
As a sales representative you get AI at your fingertips, to scale your business.
Together with the CDH, academy4.ai® brings you the MMAI® training: In 3 months, you will build your own AI system for lead research, offers, and follow-ups. Practical, with human guidance.
As a self-employed sales professional, your eligibility for further training is particularly high: up to 90% government funding. We will check it for you free of charge.
- Lead research in minutes
- Offers in minutes instead of hours
- Automatic follow-up
Recommended for CDH membersCDH and academy4.ai®, together for sales.
Two partners, one goal: preparing sales representatives for AI, with a full eligibility assessment.

The Central Association of German Business Associations for Commercial Brokerage and Distribution has represented the interests of independent commercial agents in Germany since 1902. It bundles consulting, law, and further training for B2B sales.
academy4.ai® trains specialists, executives, the self-employed, and companies in applied AI. Practical, in small teams, with mountain guides from the business world and an internationally recognized business school certificate.
AI is changing sales. With or without you.
Your customers expect more, faster. The question is not if, but how you bring AI into your sales.
More effort, less margin.
- →Customers want customized offers immediately.
- →Competitors are already faster with AI.
- →Admin tasks & follow-ups eat up your selling time.
Tool chaos & YouTube tips.
- →100 AI tools, but no system.
- →Generic courses without sales reference.
- →You are trying things out on your own without any feedback.
Your AI system for sales.
- →Real sales use cases: Leads, quotes, follow-up.
- →Small groups with real support.
- →Up to 90% state-funded.
- →"Human in the Loop": you remain the professional.
What you do with AI in sales.
Six tasks that are costing you time today. In the MMAI®, you will build them yourself step by step.
Lead Research & Qualification
Automatically gather companies, contacts, and signals. You only enter conversations that are worth your time.
Hours → MinutesOffers & Exposés
Product data and meeting notes are transformed into a clean proposal in your language. Tailored, without the copy-paste marathon.
Offer in minutesFollow-up & Tracking
No more lost leads. Automatic reminders and pre-written follow-up emails that sound just like you.
0 lost leadsAppointment & Tour Planning
Cluster visits by region, potential, and time slot. Fewer kilometers, more appointments per week.
Fewer empty runsReporting to manufacturer
Revenue, visits, and pipeline cleanly prepared per supplier. Reports created in minutes instead of over the weekend.
Report at the touch of a buttonMarket & Competitive Analysis
Keep an eye on prices, product ranges, and competitors. You enter discussions with arguments, not with gut feeling.
Always preparedThree routes. One summit.
All lead to the MMAI® certificate. As a sales representative, it is best to check your funding first.
MMAI® Solo
For self-motivated climbers: you go at your own pace, with a map and feedback from mountain guides.
- 9 Basecamps + 2 Preparation Modules
- Video routes + materials
- 9 training routes with feedback
- Business School Certificate
- 1 year of Base Camp access
MMAI® Rope Team
The fully guided program with live sessions, a small cohort, and mentoring.
- MMAI®-SOLO, plus:
- Weekly live sessions with mountain guides
- Small cohorts (6-7 people)
- Team Training & 1:1 Mentoring
- Premium support 24/7
- Lifetime Base Camp access
MMAI® Sponsored
Same content as the rope team, with government funding. We check and take care of the paperwork.
- Fixed start dates
- Business School Certificate
- Live sessions with our experts
- 9 case studies that you solve as a team
- Best support & lifetime access
- 100% eligible for funding for solo self-employed persons
Start Dates MMAI® Rope Team
3 months from basecamp to basecamp. Small rope teams, fixed dates.
Sales representatives who have already moved up.
4.8 out of 5 on Trustpilot, from over 300+ reviews.
„MMAI was an exceptionally valuable and content-rich further education program with excellent teaching materials and lecturers who were always accessible and communicative. I have benefited massively from these three months. But it's not just the content that is right here: from the support when applying for the Kompass funding, through the onboarding, all the way to the alumni network, the entire organization is spot on, and the motto truly applies: Say what you do and do what you say."
„The MMAI further education program by Academy4.ai is a great building block for the future viability of my self-employment. Over the course of 3 months, I was able to deepen my AI skills on the one hand—where I had already gathered minimal experience—and on the other hand, acquire many completely new skills. A full and colorful bouquet of application areas, tools, and methods is offered, rounded off by live reflections with very supportive instructors who all come from practical backgrounds. I definitely recommend this training program."
„The course offers a very good 360-degree view of the topic of AI. Whether legal aspects, an overview of various AI tools, technical backgrounds, or concrete application scenarios in practice. The modules are accompanied by respective experts, so that the content is conveyed with a high level of competence. The mix of online videos, live sessions, and group work also makes the course exciting, and you stay in exchange with colleagues. Highly recommended!!"
Any questions about the cooperation?
The most common questions from sales representatives before they start.














